Nitto Denko: Behind Smiles/ATP
Here are two simple, gently comic TVC’s for Japanese television that both the Producer and I thought stood zero chance of getting made.
After the initial meetings we figured like so many potential jobs, it would vanish. But the project kept on bubbling away, and eventually we found ourselves in a studio getting to work.
The client, Nitto Denko, wanted to promote their sponsorship of the 2017 ATP tournament. And Shun, the Creative Director from the Y&R in Japan, had sold them two spots with an “English sense of humour”. I hated having to break the news to him that I’m Australian, but we got past that and ended up having a laugh, though maybe communicating through Google Translate had something to do with it…
The second version is below.